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Jon Sanchez

Jon Sanchez

Founder & CEO

Executive Performance Coach

Keynote Speaker

Jon is a graduate of the U.S. Naval Academy and served as an officer in the U.S. Navy SEAL Teams. With over 15 years of experience in sales and executive corporate management, Jon has conducted keynote speaking, executive coaching, and team building engagements for organizations across the United States and around the world. Jon is a featured national speaker on teamwork, leadership, innovation, cultural change, overcoming adversity, thriving in ambiguous environments, and the power of service

At the Naval Academy, Jon earned a bachelor’s degree in economics and a minor in German. Upon graduation, he was one of 16 midshipmen selected for Navy SEAL training. Jon graduated #1 in his class of 140 SEAL candidates and was named Honor Man for overall performance and demonstrated leadership. He operated as a platoon commander for SEAL Team THREE, leading multiple exercises and covert operations in the Middle East and Africa. During his time, Jon was also one of five men chosen to represent the United States in the Military Olympics, bringing home gold medals in the Naval Pentathlon from Italy and Pakistan.

After his naval service, Jon transitioned into the finance industry and today continues to follow
his passion for leading teams. Jon is a successful entrepreneur and civic leader, and has conducted consulting and speaking engagements for corporations around the world and across multiple industries.

Jon serves as a board member for the Joseph House, a non-profit dedicated to helping homeless veterans; the Anthony Munoz Foundation, helping at-risk youth; and Magnified Giving, educating and inspiring young students in philanthropy. Jon lives in Lebanon, Ohio, just outside Cincinnati, with his wife Dr. Anya Sanchez and their three children.

Bridget Ruiz

Bridget Ruiz

Executive Performance Coach

Bridget is a featured executive performance coach for Team Performance Institute. She is a veteran of the U.S. Navy where she served as a Basic Dive Officer (Navy Deep Sea Diver), Surface Warfare Officer and Steam Engineer. During her prestigious naval career, Bridget represented the United States in the Military Olympics, winning two individual gold medals. She led her team to three world championships in Croatia, Sweden and Turkey. For her exemplary performance, Bridget was named the Navy Female Athlete of the Year.

Bridget is a distinguished graduate of the U.S. Naval Academy where she earned a bachelor’s of science degree in Honors English. Bridget is a member of the U.S. Naval Academy Athletic Hall of Fame for her successes in her collegiate swimming career.

Upon graduation, Bridget was one of two women and nine men selected for Diving and Salvage Officer training. Bridget served aboard the USS Duluth, leading multiple divisions and commanding and controlling all aspects of her deployed ship as an Officer of the Deck. The Duluth provided critical security and direct support operations when the USS Cole was attacked in Yemen. Bridget also served at Explosive Ordinance Disposal (EOD) Training and Evaluation Unit One, supporting the preparation of EOD small units prior to their overseas deployments.

Bridget’s coaching methodology combines the leadership lessons of military service with her elite athletic experience to help her TPI clients enhance their peak performance. Bridget is a successful entrepreneur and community leader with coaching experience across multiple industries.

Bridget coaches for the COMMIT Foundation, a non-profit dedicated to changing the way veterans and
Americans think about military transition. She also serves as a mentor for the Naval Academy Women’s Network, an organization dedicated to supporting female midshipmen in their professional and personal development.

Laura Maasdam

Laura Maasdam

Executive Performance Coach

Keynote Speaker

A graduate of the U.S. Naval Academy and Harvard Kennedy School, Laura is a 12-year veteran of the U.S. Navy and former helicopter pilot. She is an Associate Certified Coach (ACC) through the International Coaching Federation and has been a featured national speaker to over 30 Fortune 500 companies in fields ranging from healthcare and banking to real estate and technology. Laura’s speaking topics cover the power of communication, negotiation and persuasion.

After receiving her commission from the U.S. Naval Academy, Laura graduated first in her class from flight school. She was selected to fly the CH-46D Sea Knight, deploying throughout the Middle East in support of Operation Enduring Freedom and Operation Iraqi Freedom. Laura was then selected to be an instructor pilot in the SH-60F Sea Hawk, known to many as the Black Hawk, before serving in elite leadership and staff
positions globally. After her successful military career, Laura earned her Master’s in Public Administration from Harvard where she focused her studies on performance leadership, negotiation and conflict resolution. Laura worked closely with Harvard Law School’s Program on Negotiation.

Before joining TPI, Laura was a lead negotiator and trainer for Prism Learning Group where she specialized in the areas of senior leadership development, conflict resolution and effective communication. She served as the lead executive coach and speaker for McChrystal Group, helping organizations adapt in today’s rapidly changing operating environment based on lessons learned on the battlefield.

In all her endeavors, Laura’s strives to help clients achieve peak performance by drawing on her business expertise and her unique military experience. Outside of work, Laura is dedicated to helping veterans transition out of the military and is involved with Harvard’s Women in Defense, Diplomacy and Development. Laura currently lives in Washington, D.C. with her husband and two sons.

Tony Sanchez

Tony Sanchez

Keynote Speaker

Tony is 14-year veteran of the U.S. Navy where he served as an officer in the Navy SEAL Teams. He is a noted speaker on team development, leadership, innovation, overcoming adversity, and applying elite military skills to corporate America. Tony is a graduate of the U.S. Naval Academy where he earned a bachelor of science in Systems Engineering and was MVP and Captain of the water polo team. Upon graduation, he was one of only 20 midshipmen selected for U.S. Navy SEAL training in Coronado, California.

Tony graduated from SEAL training with BUD/S Class 183 and received orders to SEAL Team THREE. He operated as a squad leader and assistant platoon commander leading multiple exercises and covert operations in the Middle East and Africa. He was then assigned to SEAL Delivery Vehicle Team ONE where he served as one of the first ever Reconnaissance & Surveillance Platoon Commanders, tasked with creating standard operating procedures for the SEAL teams and supporting operations in the Middle East and Cambodia. Tony was one of five men chosen to represent the United States in the Military Olympics, and as captain of the U.S. Naval Pentathlon team led his men to a Gold Medal in Rome, Italy.

Upon completing his Naval service, Tony attended Harvard Business School, where he earned a Masters in Business Administration with a focus on Innovation, Finance and Marketing. He has served in a variety of capacities including front-line sales, director of marketing, VP of sales and marketing, corporate venture capital analyst, CEO and chairman of the board for organizations ranging from early stage privately held companies to non-profit organizations to large cap publicly traded corporations. Throughout his civilian career he has employed the leadership principles honed during his service as a U.S. Naval Officer.

Today, Tony is a keynote speaker bringing lessons learned from the battlefield to the boardroom. He is an active father to four children and resides with his wife in Philadelphia. They are active community members and are supportive of several charities benefiting veteran causes, including Families of the Wounded Fund, The U.S. Naval Academy Alumni Association Athletic Scholarship Fund, The Travis Manion Foundation, and Run to Honor.

Pete Jensen

Pete Jensen

Executive Performance Coach

Keynote Speaker

Pete is an executive coach and featured speaker for Team Performance Institute, leading client engagements as an expert in leadership, organizational change and human performance.

Pete served as the Human Performance Program Chief at the U.S. Special Operations Command. While there, he led more than 200 strength coaches, physical therapists, performance dietitians and sport psychologists responsible for the physical and mental readiness and resiliency of more than 30,000 special forces operatives, including Navy SEALs, Green Berets, Army Rangers and Air Force Pararescue operators.

Pete also served as Director and Associate Professor at the U.S. Military Academy Center for Enhanced Performance at West Point. He oversaw extensive research in the area of human performance and has been published in peer-reviewed academic journals on the psychology of everything from military hand-to-hand combat to mixed martial arts and ultra-marathon racing competitions. He’s a frequent lecturer on the impact of sleep on performance. Pete also built and directed the Thayer Scholars Program at West Point to provide comprehensive academic development for cadets with outstanding potential.

An alumnus of the U.S. Naval Academy and an honor graduate of the U.S. Army Special Forces Sniper Course, Pete served as an officer in the Navy and Army, leading combat missions in Iraq and Afghanistan and serving on planning staffs for strategic engagement throughout the Middle East. He retired as an Army Special Forces Lieutenant Colonel after 22 years of service.

Pete has a master’s degree in organizational and social psychology from Columbia University and a PhD in kinesiology from the University of Tennessee – Knoxville. He is a Certified Mental Performance Consultant by the Association for Applied Sport Psychology. He’s also a certified yoga teacher, black belt in Aikido, and a rated instructor in the Russian martial art Combat Systema. He regularly practices mindfulness meditation and teaches martial arts in Tampa, Florida where he lives with his wife Carolyn Westlake and their son.

Norma Fiedotin, PhD

Norma Fiedotin, PhD

Executive Performance Coach

Expert Facilitator

Norma has nearly two decades of experience building healthy teams and helping the C-suite turn potential into power.

Norma Fiedotin joined Team Performance Institute in 2018 as a partner in the Northern California area. Norma is a business psychologist with over 16 years of experience executing best-in-class experiences for healthy teams and leaders. She is skilled at assessing individuals for senior roles in organizations and has supported several corporate leaders during their onboarding/ transition into the CEO’s chair. Norma also specializes in extended executive coaching assignments to maximize success and satisfaction.

Norma is passionate about teams. She works with C-level executives to develop collaborative, engaged and healthy teams that hold themselves accountable. This includes talent selection and onboarding, culture development and integration, linking tactical execution to strategy, and coaching executives for effective leadership.

Norma has developed executive coaching and advisory practices that allow her to engage business leaders on how to navigate organizations, create transformational change, and achieve success at the highest level. She has served clients across various industries, including manufacturing, healthcare, private equity, automotive, insurance, technology and finance.

Prior to joining Team Performance Institute, Norma served as vice president and senior consultant at Leadership Alliance, Inc. and as a partner at RHR International. In these environments, she worked with high-potential executives for Fortune 500 companies, built and maintained a private equity practice, and facilitated key strategic planning and team-building initiatives. Before that, she led human resources functions for high tech startup companies with a strategic focus on cascading corporate culture and clarity of objectives.

Norma earned a bachelor’s degree in psychology from Northwestern University and a master’s and doctorate in clinical psychology from Washington University in St. Louis. She is fluent in Spanish.

Norma lives in Oakland, California with her family and their dogs and cat. In her downtime, she enjoys the theater, being in nature, traveling, riding horses, and spending time with her friends and family.

Colonel Gregory D. Gadson

Colonel Gregory D. Gadson

Keynote Speaker

A 25-year officer in the United States Army, Col. Greg Gadson’s life is a portrait of courage in the face of great adversity. In 2007, while returning from a memorial service for two soldiers from his brigade, he lost both his legs and normal use of his right arm to a roadside bomb in Iraq. Despite the catastrophic injuries, Greg remained on active duty and continued to inspire people around the world with his message of courage, perseverance, determination and teamwork.

Refusing to be defined by the proverbial “hail of bullets,” Greg has drawn upon the lessons of Pride, Poise and Team, learned as a West Point linebacker, and applied them to his life, career and family. After graduation from the U.S. Military Academy, Greg served in every major conflict of the past two decades, including Operations Desert Shield/Storm in Kuwait, Operation Enduring Freedom in Afghanistan and Operation Iraqi Freedom. Greg’s military awards include the Distinguished Service Medal, Legion of Merit (2), Bronze Star (3), Purple Heart, Meritorious Service Medal (3) and the Army Commendation Medal (3).

Greg became one of the first military personnel to use a next- generation powered prosthetic knee with technology to make it possible for amputees to walk with confidence. He is a passionate advocate for wounded warriors, veterans and those with disabilities, and has testified before Congress many times on issues related to these groups.

Greg continues an energetic and dynamic lifestyle, serving the nation as an entrepreneur and managing partner of Patriot Strategies. He is also an accomplished photographer, artist, actor and motivational speaker and remains active in cycling, skiing and scuba. Greg earned masters degrees in information systems from Webster University and policy management from Georgetown University. He also holds an honorary Doctorate of Laws from Webster University.

Triva Hall

Triva Hall

Executive Performance Coach

Featured Speaker

Triva is an experienced executive coach, helping Team Performance Institute clients maximize their potential as leaders. From group performance workshops to one-on-one mentorship, Triva is an expert in leadership, organizational change, human performance and behavioral health.

Born and raised in the Monterey Bay area of California, Triva has built a 30-year career helping people improve themselves. Whether its business performance, mental and physical health, personal goal setting or team building, Triva is skilled motivational speaker, mentor, coach and leader.

Triva is a founding member of Purpose By Design in Knoxville, Tennessee. The non-profit gathers women to join hands by empowering young women to be all they were created to be. As a speaker, life coach and mentor, Triva helps young women during weekend intensives. Triva is also a featured speaker for the Chicago-based Haymarket Center. Its mission is to aid people with substance use disorders in their recovery by providing comprehensive behavioral health solutions.

Triva has studied Mass Communications at California State University — Sacramento, and Psychology of Well Being at DePaul University. She’s earned the Core Curriculum Certificate at the Coaches Training Institute and is a Certified Professional Co-Active Coach.

Triva currently lives in Wheaton, Illinois, with Joe, her husband of more than 30 years. They enjoy spending time with their four children and one grandchild.

Norman Townsend

Norman Townsend

Executive Performance Coach

Norman is a key member of the Team Performance Institute Coaching Staff. He is an Executive Performance Coach, formally trained by the Coaches Training Institute. Norman brings over 20 years of extensive sales and management experience from the financial industry. He has earned various awards for performance and service in wealth management and has worked for large financial leaders including Merrill Lynch, Wells Fargo, and Fidelity Investments. Norman specializes in coaching High Potential Leaders and executives taking on additional responsibilities.

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